Plan your next drop on one board.
Save references from anywhere, pin the exact details you mean, and turn it all into a drop brief and lookbook your designer, factory or AI tool can actually use.
7-day free trial at launch · cancel anytime
Every stage of a drop, on one board
MoodboardColourwaysFabricsGraphicsTrimsLookbookLaunch
The problem
You know exactly what you want. Explaining it is the hard part.
References everywhere
Screenshots in your camera roll, saves on Pinterest and Instagram, links in DMs. Nothing in one place.
“Like this, but different”
Your designer has to guess which part of a reference you mean: the colour, the cut, the zip or the print.
Samples come back wrong
Vague direction costs a sampling round, and every round costs weeks and money.
How it works
From scattered screenshots to one clear direction.
01
Save from anywhere
Drag images in from any tab, paste links, upload photos. Images are saved to your board, so they never disappear.
02
Tag and pin it
Tag what each reference is for (colour, fabric, fit, graphics, trims) and pin the exact spot with a needle.
03
Brief and export
fobings writes a drop brief from your board. Export a lookbook PDF, an AI pack or a share link in one click.
Needle pins
Point at exactly what you mean.
Stick a needle into the detail you want (the hood print, the zip pull, the seam) and say why. No more “I meant the other bit”.
- Up to 9 numbered pins per image, each with its own note
- Close-up crops of every pin in your lookbook PDF
- Your brief treats pins as the most specific instructions on the board
The drop brief
A brief your designer will actually understand.
One click reads your images, notes, tags and pins and writes the direction for the drop.
- Colour story with exact hex codes
- The pieces in the drop, plus fit, fabric, graphics and trims
- What to take from each reference
- A still to decide list, so nothing gets guessed
Briefs describe the qualities you're after and never copy other brands' logos or graphics.
Exports
Send the whole drop to anyone.
p.1 · Cover
p.2 · Colour story
p.3 · Drop brief
p.5 · Pinned detailsPDF lookbook
Cover, colour story with HEX and RGB, brief, and every reference with your notes and pin close-ups.
AI reference pack
Brief, colours, notes and images in one .zip, ready for Claude, ChatGPT or any AI tool.
Image pack
Every reference at full quality, plus a spreadsheet of your notes.
Share link
A view-only board anyone can open. Your notes and brief stay private.
Pricing
Simple pricing.
Pro
£14.99/month
7-day free trial
For founders running their own brand
- 15 boards
- 20 AI drop briefs a day
- Needle pins and tags
- PDF lookbook, AI pack and image pack
- View-only share links
- Chrome extension (coming soon)
Agency
£34.99/month
For studios and designers
For people running drops for several brands
- Everything in Pro
- Unlimited boards, for every brand and client
- 100 AI drop briefs a day
- Client boards and collaborators (coming soon)
Prices in GBP. Cancel anytime.
Questions
Good to know.
Do I need design skills?
No. If you can screenshot it, you can use fobings. Tags and pins do the explaining for you.
Can my designer or factory see the board without an account?
Yes. Send a view-only share link, or export the PDF lookbook. Your private notes and brief aren't on the share link.
Can I save images from Instagram and Pinterest?
Yes, as private references for your own work. Drag them in or paste the link. The brief describes the qualities you want, never another brand's logos or graphics.
What happens after the free trial?
Pro is £14.99 a month after the 7-day trial. Cancel before it ends and you won't be charged.
Is my board private?
Yes. Only you can see your boards unless you turn on a share link, and you can turn it off at any time.
See your drop before you sample it.
Join the waitlist and get your 7-day free trial when we launch.